Mediagistic Blog
Understanding How to Market HVAC to a Millennial Customer
May 19, 2016Millennials constitute a significant part of the population, and they represent an ever-increasing segment of the economy. Historically, most HVAC companies have… Continue Reading Understanding How to Market HVAC to a Millennial Customer…
Brand Refresh vs. Redesign: Understanding the Benefits to Your Business
May 11, 2016Your brand is one of the most defining aspects of your company. A strong brand establishes your business identity, highlights your values,… Continue Reading Brand Refresh vs. Redesign: Understanding the Benefits to Your Business…
Why Position One on Google Doesn’t Matter as Much as You Think
May 6, 2016Few benchmarks for marketing success are as widely discussed as attaining the number one spot on Google’s search engine results pages (SERPs).… Continue Reading Why Position One on Google Doesn’t Matter as Much as You Think…
4 Benefits of Targeted Landing Pages for Your Home Services Business
April 28, 2016Are all of your customers being funneled onto the same landing page? Do you offer multiple services and products? If you answered… Continue Reading 4 Benefits of Targeted Landing Pages for Your Home Services Business…
Community Involvement: How Social Responsibility Can Boost Your Brand
Giving back to the community is an important aspect of any marketing strategy. Making an effort to associate your business with a… Continue Reading Community Involvement: How Social Responsibility Can Boost Your Brand…
Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business
April 22, 2016Yelp and Angie’s List once dominated the local services space. That’s starting to change, however, as Facebook, Amazon, and Google Home Services… Continue Reading Facebook vs. Amazon vs. Google Home Services: How They Could Affect Your Local Business…
The Challenge of Streamlining Your Online and Offline Advertising Efforts
April 21, 2016Any modern business that doesn’t successfully leverage both online and offline advertising channels won’t stand much of a chance in today’s cutthroat… Continue Reading The Challenge of Streamlining Your Online and Offline Advertising Efforts…
The Impact of Google’s New Paid Search Layout on Organic Search
April 15, 2016As we reported in mid-February, Google shook things up in the paid search world when it announced the removal of sidebar ads.… Continue Reading The Impact of Google’s New Paid Search Layout on Organic Search…
How Remarketing will Help Your Business Gain Local Leads
Digital remarketing, also known as retargeting, tends to be one of the most undervalued marketing channels in the digital arsenal. This is… Continue Reading How Remarketing will Help Your Business Gain Local Leads…