Mediagistic Blog
Why Digital Radio is a Valuable Addition to Your Advertising Mix
August 18, 2016Digital radio is a popular addition to the radio landscape that offers more targeted advertising opportunities for companies who want to reach… Continue Reading Why Digital Radio is a Valuable Addition to Your Advertising Mix…
Radio Jingles: When to Use them and What Makes them Effective
August 12, 2016We’ve all heard them. Those catchy little tunes that get stuck in your head all day that you start singing for no… Continue Reading Radio Jingles: When to Use them and What Makes them Effective…
What Are Google Maps Local Search Ads?
August 4, 2016Whether you noticed or not, Google has changed the game when it comes to local search. Recently, the search giant began incorporating… Continue Reading What Are Google Maps Local Search Ads?…
Media Planning: All Spots are Not Created Equal
At a glance, media planning may appear to be an advertising function that you, the savvy business owner, can handle on your… Continue Reading Media Planning: All Spots are Not Created Equal…
This Month in Digital Marketing: Big Changes in the Landscape
July 29, 2016At this point, it’s basically a cliché to talk about how often things change in the digital marketing landscape. And yet, here… Continue Reading This Month in Digital Marketing: Big Changes in the Landscape…
Is Your Marketing Plan like Rickon Stark from Game of Thrones?
July 25, 2016Here at Mediagistic, we’re big fans of all things Westeros. That’s why we were devastated to hear the news earlier this month… Continue Reading Is Your Marketing Plan like Rickon Stark from Game of Thrones?…
Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works
July 21, 2016As we’ve already covered on our blog previously, reports of direct mail’s demise have been greatly exaggerated. In fact, direct mail is… Continue Reading Creating an Out-of-the-Box Local Direct Mail Campaign that Actually Works…
3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play
Imagine a bodybuilder who wants to improve his squat record. He spends hour after hour tirelessly working his quadriceps while neglecting every… Continue Reading 3 Reasons Bing Ads are a Strong, Sneaky Performance Marketing Play…
Why Topic Optimization is the New Face of SEO
July 14, 2016For years, SEOs have optimized their websites to align with specific keyphrases using a technique called “keyword optimization.” But as time has… Continue Reading Why Topic Optimization is the New Face of SEO…