Yelp’s Enhanced Profiles: How they Can Benefit Your Local Business

Yelp is a powerful tool for local businesses. And consumers often will rely on Yelp for local business recommendations when they experience some kind of need.

Sometimes they’re searching for kid-friendly weekend entertainment, like a trampoline park. Other times, these consumers are searching to find a local dealership for lawn mowers or snow blowers. And still other times, the consumer’s goal is to find a trusted home services provider to quickly service a broken AC system.

In any case, when customers are actively engaging with the Yelp platform, your business needs to stand out. Read on to learn more about why you should consider Yelp for your business and what an enhanced profile can do to help increase your business’ visibility on the platform.

Why Yelp?

Over the years, Yelp has become a strong play for local businesses seeking to grow their revenue. In fact, according to a now-famous study by Harvard Magazine that is often cited by industry sources such as Search Engine Journal, “every one-star increase in your Yelp rating translates to a 5- to 9% increase in revenue.”

The site receives 178 million unique visitors per month, and it’s the 44th most visited website in the United States. And a jaw-dropping 45% of consumers are reported to check Yelp reviews prior to calling or visiting a business.

Benefits of an Enhanced Yelp Profile

You can increase the impact of your Yelp listing by upgrading to an Enhanced Profile. On average, businesses with an Enhanced Profile see a 38% increase in leads, according to Yelp.

With a Yelp Enhanced Profile, your business will enjoy the following benefits:

• A customizable slideshow of photos. You can control the order of these images so your own photos appear before user generated content (i.e. reviewers’ pics), which may be less professional-looking.
• The removal of competitor ads. If you have a standard Yelp profile, your top competitors’ ads will often show up on your own listing, offering visitors a range of local options for trampoline parks and other entertainment. On an Enhanced Profile, it’s all about your business.
• A call-to-action button. This allows your customers to complete the desired CTA quickly and effectively. So whether you’re asking them to sign up for a membership, schedule their visit, or clip a coupon, you can give your visitors a streamlined path to the desired destination.

With Yelp’s Enhanced Profile, you can essentially create a secondary webpage within this wildly popular site that highlights your business with minimal distractions and outstanding imagery.

Your Local Marketing Experts

Growing through local marketing is essential to the success of any small- to medium-sized business. The Mediagistic team specializes in helping local businesses grow, and it all starts with understanding which marketing tactics will yield the best results for your advertising dollars.

Want to learn more about how to get started with building out a strong Yelp presence for your business? As a Yelp Partner agency, Mediagistic can help. Get in touch with our digital marketing team to learn more about how this tactic can benefit your brand today.

Justin Kahan is the Director of Channel Marketing – National Accounts at Mediagistic with more than a decade of experience. For the past 10 years, he has been focused on managing the relationships and campaigns across multiple national franchises within the fitness, QSR, and FEC industries. He specializes in helping both the national franchisor and local franchisee to plan and activate cross-channel, multi-funnel marketing campaigns. Additionally, he’s managed national campaigns for Home Services, Outdoor Power Equipment and Power Sports manufacturers. Connect with him on Linkedin.

Featured image via iStock